The Future of Women's Football is Up To The UEFA 2022

The matches being showcased will give punters the opportunity to stake their money on football over the summer that would normally be focused on the men’s MLS games. Since the introduction of the rebranded Super League in the UK four years ago, women’s football has been growing from strength to strength and the betting market has taken notice.

Major betting firms such as BET365, BetVictor and Coral have added women’s competitions to their available selections, as well as a number of football fixtures that appear on a regular basis across multiple countries. This is a major development for the betting community and further reiterates how far the women’s game has come.

Who should I bet on?

The tournament is set to be the highlight of the summer for sport, and early indications point towards a victory for the Spanish women.

Skybet have got the English as joint-favourites along with Spain, while France and the Netherlands, the current holders of the trophy, are close behind on 5/1. Despite England being the hosts, Paddy Power and Betfair have placed Spain as the favourites.

Sweden, the highest ranked team in the competition and off the back of 9 wins in a row, have shockingly been placed as outsiders by the betting firms. They’re led by Captain Caroline Seger, a strong leader and with well over 200 caps to her name, she’ll be looking to do better than the 3rd placed finish she achieved at the World Cup in 2019.

Sweden could be where you could get value for money however with England and the Netherlands not far off and likely to be the safer options, I wouldn’t expect the bookies to get a big payday if the women in yellow were to win.

As we get closer to the tournament, it’s likely we’ll see the odds on England to win shortened further to the point they’ll be most bookies favorites to win. A recent victory over Germany and a draw against Spain will have been good preparation for the Lionesses, however further tests against the Netherlands and Northern Ireland will give the team ample time to experiment.

What markets are available?

The markets for each game will be the same as any other high-profile fixture you’d find across the firm’s website or app. This will include the core markets such as: • Full-time result • Correct score • Both teams to score • Scorecast • Goal handicap (+1)

Where’s the value for money?

While the women’s game has progressed fantastically well over the past few years, there’s still a large gap between the top teams and those further down the rankings. This was proven in devastating fashion when the England women, ranked 8th, scored 20 goals with no reply against 110th ranked Latvia in a World Cup qualifying match.

While this is an extreme example, punters should do their research into the teams before placing their bets as they’re unlikely to make a large amount of money on markets such as ‘Full-time result’ in the early stages of the competition.

Before the knockout round, it would be advisable to place accumulators on the favourites winning with a ‘goal handicap’ as this will be where the value for money will be. As the competition goes on, the choice to select the full-time result will be more appealing as the odds will improve. One particular game where punters will be able to exploit this will be one that involves the Northern Ireland women's national football team. The Northern Ireland defence will be nervous after being drawn in England’s group as they’ve conceded 10 goals against the hosts in the last 2 games. This will make the ‘goal-handicap’ market as the clear option punters should look to when analysing which bet to take on this game.

The tournament looks to be a fantastic spectacle with many of the games being played at Premier League stadiums. With betting firms opening up women’s sports to their selections, punters have the chance to make some decent returns that in turn can help improve the appeal of women’s sport to the masses.

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